From Startup to Microsoft Partner of the Year: 2bcloud’s Journey

From Startup to Microsoft Partner of the Year: 2bcloud’s Journey

In the fast-paced and competitive world of cloud services, standing out is no easy task. Yet, 2bcloud has not only made its mark but has also been recognized as the Microsoft Partner of the Year 2024. This prestigious award represents a significant milestone in our journey from a startup to a leading cloud solutions provider in less than four years. Our path to this achievement was filled with challenges, innovations, and strategic decisions that have shaped who we are today. In this blog post, we’ll explore the key strategies and innovations that fueled our growth and set us apart in the cloud services industry.

Building a Scalable, High-Impact Company
When 2bcloud was founded, we knew that to achieve long-term growth, we needed a model that was both scalable and sustainable. Our transition from handling one-time projects to embracing a managed services model was a pivotal step in this direction. From day one, we focused on investing in scalable processes, cutting-edge automation, and advanced cloud management tools. These investments allowed us to consistently deliver high-quality services as we rapidly expanded our reach.
To illustrate, one of our early challenges was managing the diverse and growing needs of our customers, ranging from startups to unicorns and mature tech companies. By standardizing our processes and leveraging automation, we ensured that each client received tailored solutions that met their specific requirements, no matter their size or industry. This strategy not only supported our growth but also helped us build a reputation for reliability and innovation in cloud management. Today, we manage more than 400 customers across the globe, each benefiting from our consistent, high-impact service.

Building a Scalable, High-Impact Company,

Assembling the Dream Team
At 2bcloud, we believe that people are our greatest asset. We have always prioritized building a team of top-tier talent, combining experienced professionals with dynamic newcomers who bring fresh perspectives and energy. This mix of skills and backgrounds has been instrumental in driving our innovation and maintaining our competitive edge.
Our team is united by a shared commitment to excellence and a passion for cloud technology. We foster a collaborative culture that encourages continuous learning, creativity, and agility. This startup-like environment, coupled with our deep technical expertise, enables us to deliver solutions that are both innovative and highly effective.
As we continue to grow, we remain dedicated to attracting and developing the best talent in the industry, ensuring that 2bcloud remains at the forefront of the cloud services landscape.

Prioritizing Customer Success with Tech-Driven Support
Customer success is at the core of 2bcloud’s operations. We don’t just provide cloud services; we become an integral partner in our clients’ growth, focusing on delivering real impact through our solutions. Our approach is hands-on and deeply collaborative, working closely with customers to align our services with their business objectives.
We pride ourselves on our responsive, engineer-to-engineer support model. With an average response time of under 10 minutes, our clients have direct access to our technical experts—be it DevOps, Solution Architects, or FinOps engineers. This eliminates the traditional tiered support structure, ensuring that issues are resolved quickly by knowledgeable professionals. Our 24/7 follow-the-sun support model further guarantees that our clients can rely on us at any hour, from any location.
Our ability to deliver measurable results has been a driving force behind our growth. For example, we were chosen to create and manage Nuvei’s Azure environment, a significant accomplishment considering Nuvei’s status as bothe NASDAQ- and TSX (Toronto Stock Exchange traded company. By continuously improving our services based on customer feedback, we not only build strong, lasting partnerships but also push the boundaries of what’s possible with cloud technology.

Strengthening the Microsoft Partnership
From the very beginning, we understood that building a strong relationship with Microsoft was essential to our success. Achieving the prestigious MSP Expert certification in our first year and securing four Azure advanced specializations—Application Development, Cloud Migration, Data, Analytics, and AI—underscores our unwavering commitment to excellence. Today, with over 100 Azure personal certifications within our team, we are proud to be aligned with Microsoft’s vision and technological advancements.
Our partnership with Microsoft extends beyond certifications; it’s about collaboration and innovation. We’ve worked closely with Microsoft teams to co-develop solutions, participate in joint initiatives, and contribute to the Azure ecosystem. A testament to this is our upcoming sponsorship at the Microsoft Ignite event this November, where we will showcase our latest innovations and engage with industry leaders. This proactive approach has not only solidified our position as a trusted partner but has also enabled us to stay ahead of technological advancements, ensuring that our services remain at the cutting edge.

Innovating the Azure Ecosystem
At 2bcloud, we aim to be more than just a service provider—we strive to be innovators within the Azure ecosystem. Our focus has always been on supporting tech companies and startups, understanding their unique challenges, and providing solutions that exceed their expectations. Whether it’s helping a startup scale rapidly or optimizing resource management for an established tech company, we’ve developed specialized solutions that address these needs effectively.
One of the most exciting areas of innovation for us is the integration of Azure OpenAI into our offerings. This powerful technology allows our clients to leverage AI-driven insights and automation, unlocking new efficiencies and driving innovation in ways previously unimaginable. For instance, we’ve helped businesses harness the power of AI to automate complex processes, resulting in significant cost savings and operational improvements.
Our commitment to innovation is also reflected in our role as thought leaders within the Azure community. We regularly share insights, host webinars, and collaborate with other Azure experts to push the boundaries of what’s possible with cloud technology. By fostering a collaborative environment, we contribute to a thriving ecosystem where everyone benefits from shared knowledge and advancements.

SavePro

Investing in R&D and Technology: The Launch of SavePro
Innovation is at the heart of 2bcloud’s strategy, and our investment in Research and Development (R&D) is a testament to this commitment. We continuously explore new technologies and develop in-house solutions that address the evolving needs of our customers.
One of our most significant recent developments is the launch of SavePro, a revolutionary FinOps product designed to transform cost optimization in Azure. SavePro is available on the Marketplace and is MACC eligible, offering a new approach to managing and reducing cloud costs. By leveraging advanced analytics and automation, SavePro provides businesses with real-time insights and actionable recommendations, enabling them to optimize their cloud expenditures with unprecedented efficiency.
SavePro represents our broader strategy of developing proprietary tools that deliver tangible value to our clients. This focus on innovation ensures that 2bcloud remains not just a service provider, but a leader in cloud technology, driving the next generation of solutions for businesses worldwide.

What’s Next for 2bcloud?
Winning the Microsoft Partner of the Year award is a significant milestone, but it’s only the beginning. As we expand globally, with a particular focus on the US market, we’re excited to continue driving innovation and excellence in cloud services. SavePro is just the start of our journey to revolutionize how businesses manage and optimize their cloud resources.
Reflecting on our journey, it’s clear that our success is rooted in innovation, collaboration, and a relentless focus on customer success. As we look ahead, we’re committed to driving further advancements in the Azure ecosystem and continuing to support our customers in their growth and innovation.

Stay tuned for the next installment in our series, where we’ll share how 2bcloud achieved AWS Premier Partner status in less than two years and how our multicloud strategy is empowering businesses to leverage the best of both Azure and AWS.

If you’re interested in learning more or have questions, I’d love to share more insights—feel free to reach out to me at: [email protected].

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