Next-Gen Prenatal Imaging: How 2bcloud Supported Babyflix’s AWS Journey
Meet Babyflix
Babyflix, a company co-founded by Steve Corey, embarked on a mission to revolutionize how expectant families share fetal ultrasound imagery. The journey began with a simple yet profound observation: the existing methods for sharing these precious moments were inadequate. Steve and his team were determined to find a better way, one that would make these images easily accessible and more meaningful for families.
The Challenge:
Traditional methods such as thermal printed images or CDs for sharing fetal ultrasound images were outdated and inadequate for capturing and sharing important events such as the birth of a child in the family. As Babyflix grew, so did the challenges. The company needed a solution to enhance ultrasound imagery, making it more photorealistic and less cluttered with extraneous details like the placenta or umbilical cords. Additionally, they faced the technical hurdle of providing low-latency live streaming during ultrasound exams. This was particularly crucial during times like the pandemic when in-person attendance at medical appointments was limited. Ensuring that these live streams were as close to real-time as possible became a top priority.
The Solution:
Enter 2bcloud, a cloud-native, multi-cloud Managed Service Provider (MSP) specializing in innovative cloud solutions. 2bcloud partnered with Babyflix to transform their AWS infrastructure. They leveraged AWS SageMaker and other serverless AI technologies to refine and enhance the ultrasound imagery. This involved multiple stages of image refinement, making the final images not only clearer but also more lifelike. 2bcloud also implemented advanced scaling policies and optimization techniques to ensure cost-effective performance and seamless scalability.
The Result:
The collaboration between Babyflix and 2bcloud yielded impressive results. Cloud costs were significantly reduced, application performance was enhanced, and the platform scaled seamlessly to accommodate the growing user base. The improved live streaming capability meant that expectant families could share and experience ultrasound exams in real-time, making the moment of discovering their baby’s gender or seeing the first images of their child even more special. The AI-driven enhancements to the imagery allowed families to see a more realistic representation of their unborn child, adding a deeply personal and emotional connection.
Steve Corey, CTO and Co-Founder of Babyflix, reflected on their journey: “Partnering with
2bcloud has been a game-changer for us. They’ve helped us overcome significant technical
challenges and deliver a service that truly resonates with our users. Seeing the joy and
excitement on the faces of families as they view these enhanced images in real-time is incredibly rewarding.”
challenges and deliver a service that truly resonates with our users. Seeing the joy and
excitement on the faces of families as they view these enhanced images in real-time is incredibly rewarding.”
What’s Next:
With these successes, Babyflix is looking to the future with ambitious plans. They aim to push the boundaries of AI even further by developing features like age progression, which would predict a child’s appearance based on the imagery of both parents. Additionally, they plan to expand their offerings to international markets, tailoring their services to meet diverse needs. With the continued support of 2bcloud, Babyflix is poised to keep innovating and delivering exceptional experiences to families around the world, making each ultrasound moment even more memorable.
